Teach, inspire and drive real change with training videos
Can’t convince your team to read another dry training booklet? Are your customers hesitant to learn how to use your product or service effectively?
Training doesn't have to be dull. Our training videos combine the important messages you need to get across with a compelling story. Your audience learn more effectively when they're engaged. And most importantly, they retain that information.
Training doesn't have to be dull. Our training videos combine the important messages you need to get across with a compelling story. Your audience learn more effectively when they're engaged. And most importantly, they retain that information.
our time-tested process for effective video content
We begin with research into your audience and an understanding of the information you need explained. We believe in forming collaborative partnerships, so we can take the time to understand you, your goals, and the people you’re speaking to.
Then we design the creative approach of each training video based on the most effective and interesting ways of expressing each key message. Which makes learning engaging, not soul-destroying. So you get a happy and informed audience.
Then we design the creative approach of each training video based on the most effective and interesting ways of expressing each key message. Which makes learning engaging, not soul-destroying. So you get a happy and informed audience.
Set Clear Objectives & Define Success
We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
Research Audience & Market
Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
Determine Core Messages
Together we construct a core message to drive action towards your goals that's in line with your brand and engaging for your audience.
Together we construct a core message to drive action towards your goals that's in line with your brand and engaging for your audience.
Develop Creative Idea & Story
Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.
Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.
Script & Storyboard
Next we write a video script that incorporates your message and story. We also help you visualize the finished piece through a storyboard.
Next we write a video script that incorporates your message and story. We also help you visualize the finished piece through a storyboard.
Film, Animate, & Edit
The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
Measure Success
Once you're completely happy, it's time to distribute your video content. And we report on its success based on your original objectives.
Once you're completely happy, it's time to distribute your video content. And we report on its success based on your original objectives.
effective video start with an effective video strategy
Just bashing out a quick video isn't good enough. Maybe five years ago, but not any more. Today your audience are smart, savvy and desperate for tailored videos that answer their specific needs.
It's why starting with a clear strategy has become the most important part of any video project. It's also why we offer a full range of services to create the most hardworking videos possible for your brand. We'll help you create a comprehensive video content strategy that slots effortlessly into your existing marketing. We'll chop up your brand film into shorter clips to be used in your social media marketing. We'll set up video advertising and video SEO to ensure your content gets in front of the right people.
It's why starting with a clear strategy has become the most important part of any video project. It's also why we offer a full range of services to create the most hardworking videos possible for your brand. We'll help you create a comprehensive video content strategy that slots effortlessly into your existing marketing. We'll chop up your brand film into shorter clips to be used in your social media marketing. We'll set up video advertising and video SEO to ensure your content gets in front of the right people.
Strategy
The backbone of successful video content marketing is strategy. That's why we don't skimp on the research or planning stages. We take the time to figure out exactly what you want to achieve and how we can get you there. |
Production
Our talented in house creative and production teams can deliver the full content spectrum for your brand. From high end TV ads, to short and punchy explainer animations, our team is a creative and capable production partner. |
Marketing
Video content is only successful if it connects with your audience. We'll distribute your video content through the right channels and with the right tactics to ensure your viewers are engaged, inspired and compelled to act. |